I’ve been diving deeper into how different lenses can truly align with a brand’s visual identity. For instance, I’ve found that a 24mm prime can beautifully capture the essence of spaciousness in lifestyle shoots, allowing the products to breathe within their context. I’d love to hear how you all choose your lenses for specific narratives in your work.
I totally get where you’re coming from with the 24mm for lifestyle shoots. I’ve had great success using a 50mm for brand storytelling, especially when I want to create that intimate connection with the product. The compression really helps emphasize the details while keeping the background interesting without overpowering the subject.
I’ve found that using a 35mm for brand storytelling really helps to balance context and detail, creating a nice intimacy without being too tight… It’s perfect for capturing interaction in lifestyle shots where you want the audience to feel involved, like in a recent project I did with a local coffee shop. Just keep in mind that if your space is really tight, a wider lens like the 24mm can be a better fit to showcase the ambience.
For me, a good old 85mm has been a lifesaver when telling stories about products up close — it’s like giving each item its own spotlight. Plus, it creates that lovely blurred background that makes everything pop, just like @lufo999 mentioned — but I think a 24mm is essential too; it gives a wide view that’s perfect for capturing the whole scene.